WHY BLOGGING
The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customersHowever, by providing a blog for the public to read you can improve your business in these 4 distinct ways.
*.Drive traffic
*.Increase SEO
Drive trafficHaving a blog allows you to develop quality content for your audience, possibly turning them into potential customers. This also gives you a foundation for your social sharing campaigns. Share your blogs on your social platforms with catchy images andposts to stand out. Posting blogs will also allow you to create inbound links within the copy thatredirect your audience back to landing pages and portions of your site you want them to see.Increase your
SEOBlogging is very helpful in getting you search engine love. The crux of this is keywords. When you’re blogging it’s important to use keywords and phrases that your customers are searching. Be sure to nail down topics, categories, and words you want to be found for. Even if you don’t go out of your way for these terms, just blogging about particular topics over time will naturally increase your search keywords. Being deliberate will only increase the results.
According to the study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business.
Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketingtechniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Basically, despite what you may believe the benefits of having an online blog far outweigh the disadvantages. By not blogging for business you are missing out on a huge audience of potential customers. However the takeaway here is that if you’re going to create a blog, make sure it provides quality information. Having a blog that sucks, is as detrimental as not having one at all. As long as your blogs are credible, unique, and helpful you will witness increased leads and sales potentials.
Blog = Personal Brand - it's your channel to get your message out. It is howpeople will see you. It is what people will think about when they hear your name.
blog must beupdated frequently-- so it's not a static part of your website, like your homepage or your About page.And it's about aspecific topic -- not anything/everything in the wideworld. For example, this blog writesabout inbound marketing, because we sell inbound marketing software. We don'twrite about dog grooming, fashion, or securing a low rate for your home loan -- because we don't sell anything related to any of those things.
In
other words, blogging can literally help you generate leads foryour business while you sleep. Thework you put in today can generateresults for years and years to come. (Compare that to PPC -- when you turn off the money, the traffic and leads turn off, too.)
*.Drive traffic
*.Increase SEO
Drive trafficHaving a blog allows you to develop quality content for your audience, possibly turning them into potential customers. This also gives you a foundation for your social sharing campaigns. Share your blogs on your social platforms with catchy images andposts to stand out. Posting blogs will also allow you to create inbound links within the copy thatredirect your audience back to landing pages and portions of your site you want them to see.Increase your
SEOBlogging is very helpful in getting you search engine love. The crux of this is keywords. When you’re blogging it’s important to use keywords and phrases that your customers are searching. Be sure to nail down topics, categories, and words you want to be found for. Even if you don’t go out of your way for these terms, just blogging about particular topics over time will naturally increase your search keywords. Being deliberate will only increase the results.
According to the study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business.
Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketingtechniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Basically, despite what you may believe the benefits of having an online blog far outweigh the disadvantages. By not blogging for business you are missing out on a huge audience of potential customers. However the takeaway here is that if you’re going to create a blog, make sure it provides quality information. Having a blog that sucks, is as detrimental as not having one at all. As long as your blogs are credible, unique, and helpful you will witness increased leads and sales potentials.
Blog = Personal Brand - it's your channel to get your message out. It is howpeople will see you. It is what people will think about when they hear your name.
blog must beupdated frequently-- so it's not a static part of your website, like your homepage or your About page.And it's about aspecific topic -- not anything/everything in the wideworld. For example, this blog writesabout inbound marketing, because we sell inbound marketing software. We don'twrite about dog grooming, fashion, or securing a low rate for your home loan -- because we don't sell anything related to any of those things.
In
other words, blogging can literally help you generate leads foryour business while you sleep. Thework you put in today can generateresults for years and years to come. (Compare that to PPC -- when you turn off the money, the traffic and leads turn off, too.)
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